One-sided presentations that praise a product are found to be more effective than two-sided arguments that also mention shortcomings.

Question

Quizplus · Accepted Answer

Two-sided arguments that acknowledge shortcomings are found to be more persuasive and credible than one-sided presentations that only focus on the positive aspects of a product. This is known as the "sleeper effect," where people are more likely to remember and be influenced by the message over time when it is perceived as more balanced and truthful.

One-Sided Presentations That Praise a Product Are Found to Be