In a waterfall approach to international expansion, ________.
A) firms enter countries gradually in a sequence
B) firms enter those countries first where the demand for the product is greatest
C) countries are entered based upon the availability of government subsidies
D) firms enter those countries first where the supply of raw material is greatest
E) countries are entered based upon ease of entry

Question

Quizplus · Accepted Answer

Waterfall approach involves entering countries gradually in a sequence, starting with those that are easier to enter and moving on to more challenging markets. This approach allows the company to learn and adapt to the foreign market before moving on to more challenging markets.

In a Waterfall Approach to International Expansion, ________