When first-mover advantage is crucial and a high degree of competitive intensity prevails, the ________ approach is better.
A) waterfall
B) born global
C) rifle
D) sprinkler
E) franchisee

Question

Quizplus · Accepted Answer

In environments where first-mover advantage is crucial and there's high competitive intensity, the sprinkler approach is better because it involves simultaneously entering multiple markets to quickly establish a global presence. This strategy helps a company to capitalize on the first-mover advantage across various regions at once, rather than entering them sequentially.

When First-Mover Advantage Is Crucial and a High Degree of Competitive