________ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering.
A) Total customer cost
B) Total customer benefit
C) Total benefits of ownership
D) Value proposition
E) Value delivery system

Question

Quizplus · Accepted Answer

Total customer benefit is the correct answer because it refers to the overall perceived monetary value of the economic, functional, and psychological benefits that customers expect from a product or service, which aligns with the definition provided in the question.

________ Is the Perceived Monetary Value of the Bundle of Economic