The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering is called the ________.
A) activity-based cost
B) customer profitability analysis
C) total customer cost
D) product life-cycle cost
E) direct product profitability

Question

Quizplus · Accepted Answer

Total customer cost refers to the bundle of costs that customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering. This includes not only the price of the product but also costs such as time, effort, and energy spent in researching and evaluating options, learning how to use the product, and disposing of it. A customer's perception of total customer cost can greatly influence their purchasing decision, making it an important factor for businesses to consider when pricing and marketing their offerings.

The Bundle of Costs Customers Expect to Incur in Evaluating