TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed." Surami is a five-gear bike, and apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.
A) total customer cost
B) customer-perceived value
C) value-delivery system
D) value proposition
E) total customer benefit

Question

Quizplus · Accepted Answer

The description of the features promised by TBS Bikes for its Surami series of bikes represents the value proposition of the product. The value proposition refers to the unique benefits and differential advantages promised by a product or service to its target customers. In this case, the core positioning of TBS Bikes around speed, and the inclusion of other features such as safety, good performance, and pollution control, create a value proposition that may be attractive to customers looking for high-performance bikes that also prioritize safety and environmental concerns.

TBS Bikes Has Recently Introduced a Series of Bikes Called