________ is the practice of sending messages only when consumers express a willingness to become more involved with the brand.
A) Relationship marketing
B) Permission marketing
C) Cause marketing
D) Defensive marketing
E) Horizontal marketing

Question

Quizplus · Accepted Answer

This practice is known as permission marketing, which involves obtaining consent from consumers to receive promotional messages and sending them only when they have indicated a willingness to learn more about the brand. This approach is based on building a relationship of trust with consumers by respecting their preferences and privacy.

________ Is the Practice of Sending Messages Only When Consumers