The process of selecting one or more market segments to enter is called ________.
A) market targeting
B) market dominance
C) market positioning
D) market segmentation
E) market research

Question

Quizplus · Accepted Answer

Market targeting refers to the process of selecting one or more market segments to enter, based on factors such as market size, growth rate, competition, and customer needs and preferences. Market dominance refers to a company's ability to maintain a leading position in a particular market or industry. Market positioning refers to the way a company's product or brand is perceived by customers in relation to competing products or brands. Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. Market research refers to the collection and analysis of information about a market, including customer needs and preferences, competitor activities, and market trends.

The Process of Selecting One or More Market Segments to Enter