A ________ consists of a group of customers who share a similar set of needs and wants.
A) vertical marketing system
B) market basket
C) market share
D) market segment
E) market level

Question

Quizplus · Accepted Answer

A market segment is a group of customers who share similar needs and wants. Vertical marketing system is a type of marketing channel structure, market basket refers to a set of products purchased by a customer in a single transaction, market share refers to a company's percentage of the total industry sales, and there is no such thing as a market level.

A ________ Consists of a Group of Customers Who Share