According to PRIZM, the ________ cluster is characterized by educated, midscale, and multiethnic, urbane couples in America's fast-growing cities. Concentrated in a handful of metros such as Las
Vegas, Miami, and Albuquerque, these households feature older home owners, empty nesters, and college graduates.
A) beltway boomers
B) old milltowns
C) cosmopolitans
D) young digerati
E) winner's circle

Question

Quizplus · Accepted Answer

The cluster described in the question is the "cosmopolitan" cluster according to PRIZM's segmentation system. This cluster is characterized by urban, educated, and diverse households, with a mix of young professionals and retirees. This is the only option that matches the description given in the question.

According to PRIZM, the ________ Cluster Is Characterized by Educated