Coca Cola's original marketing strategy that offered a single drink Coca Cola Classic in a single sized
Bottle with the advertising theme "Coke is it," is an example of ________ marketing.
A) concentrated
B) niche
C) differentiated
D) micro
E) undifferentiated

Question

Quizplus · Accepted Answer

Coca Cola's original strategy of offering a single product to the entire market without targeting specific segments is an example of undifferentiated marketing.

Coca Cola's Original Marketing Strategy That Offered a Single Drink