The first step in the strategic brand management process is ________.
A) measuring consumer brand loyalty
B) identifying and establishing brand positioning
C) planning and implementing brand marketing
D) measuring and interpreting brand performance
E) growing and sustaining brand value

Question

Quizplus · Accepted Answer

The first step in the strategic brand management process is identifying and establishing brand positioning. This involves defining the target market, understanding their needs and preferences, and creating a unique value proposition for the brand that sets it apart from competitors. Measuring consumer brand loyalty, planning and implementing brand marketing, measuring and interpreting brand performance, and growing and sustaining brand value come later in the process.

The First Step in the Strategic Brand Management Process Is