Brand ________ is the added value endowed to products and services.
A) loyalty
B) equity
C) preference
D) identity
E) licensing

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand adds to a product or service beyond its functional benefits. It includes attributes such as brand awareness, loyalty, perceived quality, associations, and other proprietary brand assets. These factors differentiate a brand from its competitors and increase its value in the eyes of consumers.

Brand ________ Is the Added Value Endowed to Products and Services