When a consumer expresses thoughts, feelings, images, experiences, and beliefs associated with the brand, the consumer is expressing ________.
A) brand knowledge
B) ethnocentric bias
C) self-serving bias
D) cognitive dissonance
E) brand identity

Question

Quizplus · Accepted Answer

Brand knowledge refers to a consumer's awareness and understanding of a brand. When a consumer expresses thoughts, feelings, images, experiences, and beliefs associated with the brand, they are demonstrating their brand knowledge.

When a Consumer Expresses Thoughts, Feelings, Images, Experiences, and Beliefs