The challenge for marketers in building a strong brand is ________.
A) ensuring that customers have the right type of experiences with their products and marketing programs to create the desired brand knowledge
B) pricing the product at a point that maximizes sales volume
C) minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
D) minimizing the impact of customer brand equity
E) avoiding the usage of an established brand to introduce a new product in the market

Question

Quizplus · Accepted Answer

Building a strong brand requires ensuring that customers have the right type of experiences with the products and marketing programs to create the desired brand knowledge. This includes developing a clear brand positioning, creating a consistent brand image across all touchpoints, and providing excellent customer service. Pricing, targeting, and avoiding the usage of an established brand are all important aspects of brand building, but they are not the main challenge. Minimizing the impact of customer brand equity is not a goal of brand building, but rather something to be avoided.

The Challenge for Marketers in Building a Strong Brand Is