With respect to the "six brand building blocks," ________ focuses on customers' own personal opinions and evaluations.
A) brand salience
B) brand performance
C) brand imagery
D) brand judgment
E) brand resonance

Question

Quizplus · Accepted Answer

Brand judgment focuses on customers' own personal opinions and evaluations, which are formed by considering the brand's perceived quality, credibility, and superiority in relation to other brands in the market. This block is crucial in developing customer loyalty and trust in the brand.

With Respect to the "Six Brand Building Blocks," ________ Focuses