Gilron Holidays runs a premium membership club which caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.
A) gender
B) income
C) occasion
D) benefit
E) geographic

Question

Quizplus · Accepted Answer

Gilron Holidays is using an income segmentation approach as it is targeting customers whose annual salary exceeds $100,000.

Gilron Holidays Runs a Premium Membership Club Which Caters to Customers