An audience-centered approach to communication involves
A)saying whatever it takes to win over the members of your audience.
B)embedding a layer of technology between you and your audience members.
C)respecting,understanding,and meeting the needs of your audience members.
D)focusing on how the members of the audience can help you obtain your goals.

Question

Quizplus · Accepted Answer

An audience-centered approach to communication requires that the communicator respect, understand, and meet the needs of the audience members. This approach acknowledges that effective communication is not just about getting your message across but requires that the message addresses the concerns, interests, and needs of the audience. This approach makes the communication process more engaging and effective, and it takes into consideration the diverse backgrounds, values, and beliefs of the audience members.

An Audience-Centered Approach to Communication Involves