A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of each of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.
A) cause-related marketing
B) generational marketing
C) sustainable marketing
D) market segmentation
E) product differentiation

Question

Quizplus · Accepted Answer

This is an example of cause-related marketing, as the supermarket chain is promoting its commitment to supporting social causes by donating a portion of its sales to local after-school programs.

A Regional Supermarket Chain Runs Print, Radio, and Television Advertisements