Question 1

Consumer advocates call for which of the following additional consumer rights?

Accepted Answer

The answer of Consumer advocates call for which of the...

Question 2

________ is a management approach that involves developing strategies that both preserve the environment and produce profits for the company.

Accepted Answer

Environmental sustainability involves developing strategies that ensure the company's operations do not harm the environment while also generating profits for the company. This approach prioritizes the preservation of natural resources and mitigating negative environmental impacts caused by the company's operations.

Question 3

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Accepted Answer

Consumerism is the term used to describe an organized movement aimed at improving the rights and power of buyers in relation to sellers. It involves both citizens and government agencies working towards better protection for consumers against unethical business practices such as false advertising, faulty products, and unfair pricing. Environmentalism, protectionism, liberalism, and capitalism are unrelated to this movement.

Question 4

Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing. He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________.

Accepted Answer

Karl Harris is concerned about cultural pollution, which refers to the negative impact of marketing and advertising on our cultural values, beliefs, and practices. He believes that the pervasive nature of advertising messages can lead to a homogenization or standardization of culture, where people become more focused on material goods and consumerism than on social or ethical values.

Question 5

Proposals related to ________ include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption.

Accepted Answer

The proposals mentioned are related to preserving the world for future consumption, which is a key factor in sustainability and ensuring a good quality of life for future generations.

Question 6

Critics argue that large marketing companies use patents and heavy promotion spending to ________.

Accepted Answer

Large marketing companies can use patents to restrict new companies from entering an industry, essentially creating a barrier to entry. They can also use heavy promotion spending to outspend new competitors and solidify their market position, further preventing new entrants from gaining a foothold. This can be seen as anticompetitive behavior and can limit innovation and consumer choice.

Question 7

Which of the following is an example of cultural pollution?

Accepted Answer

Billboards marring beautiful scenery can be considered an example of cultural pollution as they detract from the natural beauty of an area and can create a visual eyesore.

Question 8

In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Accepted Answer

Advertising is often criticized for contributing to cultural pollution by bombarding consumers with messages, but marketers argue that it subsidizes media costs, making them more affordable or free.

Question 9

________ is an organized movement of concerned citizens, businesses, and government agencies to protect and improve people's current and future living conditions.

Accepted Answer

Environmentalism is specifically concerned with protecting the natural world and improving living conditions for people in the present and future. Consumerism and protectionism may have some overlap with environmentalism but are not as focused on environmental issues. Socialism and aestheticism are different ideologies altogether.

Question 10

Environmentalists assert that the marketing system's goal should be to maximize ________.

Accepted Answer

Environmentalists argue that the marketing system should aim to maximize the quality of life for individuals and society as a whole, rather than simply focusing on sales and profits, consumer satisfaction, or consumption. This includes considering the long-term impacts of marketing activities on the environment and promoting sustainable practices. Therefore, choice C is the best option.

Question 11

Which of the following leads to cultural pollution?

Accepted Answer

Commercial noise can refer to the constant bombardment of advertisements, marketing, and other commercial messages that can create a cultural pollution by overwhelming and eroding traditional cultural values and practices.

Question 12

TerraPass is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. TerraPass offers contribution packages for driving, flying, and home energy use. Through TerraPass, consumers can pay some of the ________ costs of their private goods and services.

Accepted Answer

TerraPass allows consumers to pay for the social costs of their private goods and services, in this case, the environmental impact of carbon emissions.

Question 13

Proposals related to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

Accepted Answer

The answer of Proposals related to ________ include controlling the...

Question 14

Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________.

Accepted Answer

These are all tactics of predatory competition, which involves intentionally harming competitors in order to gain a greater market share.

Question 15

The two major citizen movements to keep businesses in line are environmentalism and ________.

Accepted Answer

Environmentalism focuses on the impact businesses have on the environment while consumerism focuses on the impact businesses have on consumers. Both of these movements aim to keep businesses accountable and responsible for their actions. Protectionism, liberalism, capitalism, and materialism are not directly related to keeping businesses in line from a citizen's movement perspective.

Question 16

How are acquisitions good for society?

Accepted Answer

Acquisitions can be beneficial for society if the acquiring company can improve the efficiency and performance of the acquired company, leading to better products and services for consumers. This can also benefit the economy as a whole by creating jobs and increasing competition. Eliminating barriers to entry can also make it easier for new businesses to enter the market. However, if an acquisition results in less competition or higher costs for consumers, it may not be beneficial for society. Government oversight can be important to ensure that acquisitions do not harm consumers or the market.

Question 17

Critics claim that firms are harmed and competition is reduced when companies expand by ________.

Accepted Answer

Critics claim that when companies acquire competitors, it reduces competition and harms the firms that are being acquired. This can lead to higher prices and fewer options for consumers. Additionally, integrating the operations of the acquired company can be difficult and lead to decreased efficiency.

Question 18

The proposed right to ________ includes the right to know the unit pricing, the ingredients in a product, the nutritional value of foods, product freshness, and the true benefits of a product.

Accepted Answer

The right to be well informed about a product includes being able to know the unit pricing, the ingredients, nutritional value, product freshness, and the true benefits of the product. This right allows consumers to make informed decisions about the products they choose to purchase and use.

Question 19

Which of the following is a traditional buyers' right?

Accepted Answer

The traditional buyers' right is the right not to buy a product that is offered for sale. This means that buyers have the freedom to choose whether or not they want to purchase a product. The other options listed are not necessarily traditional buyers' rights, although they may be provided by certain sellers or laws.

Question 20

Which of the following is a traditional sellers' right?

Accepted Answer

The traditional sellers' right of introducing any product in any size and style is a common practice in the market. However, the other options (A, B, C, and D) are not considered legitimate or ethical practices in the business world. Monopolies are discouraged to ensure fair competition, acquiring competitors is also seen as unethical and could be in violation of anti-monopoly laws, promoting any product to any audience could result in deceptive marketing, and adding additional taxes could be seen as price gouging or unfair pricing practices.

Quiz 20: Sustainable Marketing: Social Responsibility and Ethics