Question 1

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?

Accepted Answer

Jacob Engineering Group practices consumer-oriented marketing, which involves focusing on the needs and wants of a specific group of buyers in order to create customer value and build long-term relationships with customers.

Question 2

Which of the following is a selling decision that may be called into question under the law?

Accepted Answer

The answer of Which of the following is a selling...

Question 3

________ involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or recover.

Accepted Answer

DFE stands for "Design for Environment" and it involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or recover. This approach aims to minimize the impact on the environment throughout the entire product life cycle, from raw material extraction to disposal.

Question 4

Packaging decisions that may be called into question under the law include ________.

Accepted Answer

Packaging decisions that result in pollution or harm to the environment may be questioned under environmental laws and regulations. Minimum pricing, exclusive territorial distributorship, product warranty, and product quality and safety may fall under other areas of legal concern.

Question 5

________ serves as a guide to the future by showing how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

Accepted Answer

A sustainability vision serves as a guide to the future and outlines the company's long-term goals and strategies to achieve sustainable outcomes. It provides a framework for the development and implementation of policies, processes, and technologies that promote sustainability and enhance the company's environmental and social performance. It is an essential component of a company's sustainability strategy and allows it to stay competitive and relevant in a rapidly changing business environment while also contributing to a more sustainable future.

Question 6

Competitive relations decisions that may be called into question under the law include ________.

Accepted Answer

The answer of Competitive relations decisions that may be called...

Question 7

At the most basic level of environmental sustainability, a company can practice ________.

Accepted Answer

Pollution prevention is the most basic level of environmental sustainability, as it involves minimizing or eliminating waste and pollutants to reduce the negative impact on the environment. Product stewardship, beyond greening activities, new clean technology, and sustainability vision all involve higher levels of sustainability practices and strategies.

Question 8

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

Accepted Answer

The answer of Minimizing pollution from production and all environmental...

Question 9

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.

Accepted Answer

The Wii system's use of a motion-sensitive controller and interactive games was an innovative approach that appealed to a wider range of consumers beyond just traditional gamers.

Question 10

Which of the following is a channel decision that may be called into question under the law?

Accepted Answer

Dealer's rights can be a channel decision that may be called into question under the law, as it involves legal considerations regarding the agreements and obligations between manufacturers and dealers.

Question 11

A company's marketing should be guided by the sustainable marketing principle of ________.

Accepted Answer

Innovative marketing focuses on creating new and improved products and marketing strategies that provide real value to customers, aligning with sustainable marketing principles.

Question 12

The principle of ________ requires that the company continuously seek real product and marketing improvements.

Accepted Answer

The principle of innovative marketing requires that the company continuously seek real product and marketing improvements. This involves being willing to take risks and trying new approaches to better serve the customer's needs.

Question 13

Nike produces shoes out of "environmentally preferred materials", recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing ________.

Accepted Answer

The answer of Nike produces shoes out of "environmentally preferred...

Question 14

Which of the following is a product decision that may be called into question under the law?

Accepted Answer

The answer of Which of the following is a product...

Question 15

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts. This not only helps sustain the environment, but it is also highly profitable for the company. This practice is an example of a ________.

Accepted Answer

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program is an example of a cradle-to-cradle practice because it involves converting end-of-life office equipment into new products and parts, thereby closing the loop of the product lifecycle and avoiding waste. This practice is not just about reducing environmental harm, but also about creating economic value by maximizing the use of resources.

Question 16

Under the ________, a company's marketing should support the best long-run performance of the marketing system.

Accepted Answer

The sustainable marketing concept focuses on creating a marketing system that promotes long-term environmental and social well-being, while still meeting the needs and wants of consumers. This approach aims to support the best long-run performance of the marketing system, rather than just the short-term interests of the company or its shareholders.

Question 17

Electrola Inc. is currently designing a new product line with the goal of making each product easy to recover, reuse, or recycle. Electrola Inc. hopes to recover many of these products when they reach the end of their life cycle and reuse their components in new products. Electrola Inc. is in the ________ stage of environmental sustainability.

Accepted Answer

Product stewardship focuses on designing products that can be easily recovered, reused, or recycled at the end of their life cycle. This approach aligns with Electrola Inc.'s goal of recovering and reusing components from old products in new products. The other options, such as pollution prevention and new clean technology, do not specifically address designing products for recovery and reuse. Beyond greening and sustainability vision are broader concepts that may encompass product stewardship, but do not specifically refer to it.

Question 18

Companies emphasizing pollution prevention have responded with ________.

Accepted Answer

The answer of Companies emphasizing pollution prevention have responded with...

Question 19

Which of the following is a part of an internal green marketing program?

Accepted Answer

The answer of Which of the following is a part...

Question 20

Companies that plan to implement ________ develop innovative sets of environmental skills and capabilities.

Accepted Answer

The answer of Companies that plan to implement ________ develop...

Quiz 20: Sustainable Marketing: Social Responsibility and Ethics