Country Kitchen and Perkins are both a chain of family restaurants featuring diner-like menus with reasonably priced items. These companies are in the same ________.
A) focus group
B) strategic group
C) control group
D) target group
E) experimental group

Question

Quizplus · Accepted Answer

The concept of strategic group refers to a group of companies within an industry that share similar strategies and business models. Country Kitchen and Perkins fit within the same strategic group as they offer similar services and compete in the same market segment. The other options, focus group, control group, target group, and experimental group, do not accurately describe the relationship between these two companies in the context of strategic management.

Country Kitchen and Perkins Are Both a Chain of Family