A market nicher can most likely specialize along all of the following EXCEPT ________.
A) specific end users
B) unique products
C) customized services
D) quality-price
E) mass marketing

Question

Quizplus · Accepted Answer

A market nicher focuses on a narrow and specific segment of the market, and specializes in serving the needs of that segment better than competitors who serve a broader market. Mass marketing, on the other hand, involves targeting the entire market with a standardized marketing mix. Therefore, a market nicher cannot specialize in mass marketing.

A Market Nicher Can Most Likely Specialize Along All of the Following