Marketing mix refers to the set of marketing tools the firm uses to implement its marketing strategy.

Name: Marketing mix refers to the set of marketing tools the firm uses to implement its marketing strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The marketing mix is a set of tactical tools that a company uses to promote and sell its products or services. It includes the four Ps: product, price, promotion, and place. Its purpose is to satisfy the needs and wants of customers while also meeting the company's objectives.

Marketing Mix Refers to the Set of Marketing Tools the Firm