The concept of eco-effectiveness is defined as ________.
A) the concept of creating more goods and services while using fewer resources and creating less waste and pollution
B) a strategy for business growth and prosperity that generates ecological, social and economic value
C) the ability to respond strategically to a wide range of environmental and societal challenges
D) an ability to achieve business goals and increase long-term shareholder value by integrating economic, environmental and national opportunities
E) the operation of a firm or organisation in a way that does not compromise or hinder future generations' need for resources
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