The United States Environmental Protection Agency (EPA) has mandated that, in order to reduce local pollution, all printing plants have to switch from oil-based inks to water-based inks. This will require entirely new printing presses and the procurement of a completely different printing plate technology. In this instance, the buying center of an organization using printing plants is most likely to face ________.

Question

Quizplus · Accepted Answer

The mandate from the EPA requires a significant change in the printing process, which means the buying center will face a new task situation. They will have to evaluate new suppliers for printing presses, plate technology, and water-based inks, which involves more complex decision-making than in a straight rebuy situation. The need for market segmentation, market diversification, and delayed differentiation are not relevant to this scenario.

The United States Environmental Protection Agency (EPA) Has Mandated That