McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies the ________ concept.

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The "Plan to Win" strategy by McDonald's is an example of sustainable marketing, as it involves a long-term approach to marketing that incorporates responsible and ethical practices to meet the needs of the present without compromising the ability of future generations to meet their own needs. McDonald's has taken steps to incorporate healthier options, eliminate harmful ingredients, and address environmental issues, which are all part of sustainable marketing.

McDonald's "Plan to Win" Strategy Has Added Healthy Food Options