Question 1

Consumer advocates call for additional consumer rights, including ________.

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Question 2

Proposals related to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise."

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Question 3

Explain the practice of redlining and why it is criticized.

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Question 4

How do marketers respond to charges of "commercial noise"?

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Question 5

The proposed right to ________ includes the right to know the unit pricing, the ingredients in a product, the nutritional value of foods, product freshness, and the true benefits of a product.

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The proposed right to be well informed about a product includes all of the mentioned aspects such as knowing the unit pricing, ingredients, nutritional value, freshness, and true benefits of the product. This right aims to empower consumers to make informed decisions and protect them from being misled or deceived.

Question 6

Discuss the ways in which critics accuse marketing of harming the consumer.

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Question 7

Which of the following is a traditional buyers' right?

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The traditional buyers' right to not buy a product that is offered for sale is one of the most basic and important rights. This allows customers to make informed decisions about their purchases and not feel pressured into buying something they don't want or need. Other choices listed, such as reselling the product, exchanging for size or style, or demanding a discount, may be offered by some retailers but they are not universally recognized as traditional buyers' rights. The right not to pay taxes included in the final price is not a buyer's right at all, as taxes are generally mandated by the government and are not negotiable between buyer and seller.

Question 8

Why might salespeople use high-pressure selling tactics that do not lead to long-term relationships with customers?

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Question 9

Explain how marketers and marketing critics disagree about the psychological value of advertising.

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Question 10

How do marketers respond to critics' accusations of planned obsolescence?

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Question 11

What are the various risks a company takes when producing shoddy, harmful, or unsafe products?

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Question 12

Identify the social costs of increased automobile ownership, and then describe two options for restoring the balance between private and public goods. Give specific examples.

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Question 13

Describe and compare the three different categories of deceptive marketing practices.

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Question 14

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

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The organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers is known as Consumerism. This term refers to the protection of consumers from unethical and unsafe business practices, including false advertising, defective products, and dishonest pricing. Consumerism seeks to promote transparency and accountability in the marketplace, empowering consumers to make informed purchasing decisions and reinforcing the basic principles of a free-market economy.

Question 15

What is meant by cultural pollution? Give two examples.

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Question 16

The two major citizen movements to keep businesses in line are environmentalism and ________.

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Environmentalism focuses on protecting the natural environment, while consumerism focuses on protecting the rights and interests of consumers. Both movements aim to keep businesses accountable and responsible for their actions, but in different ways. Protectionism refers to policies aimed at protecting domestic industries from foreign competition, and is not directly related to citizen movements. Liberalism and capitalism are economic and political ideologies, not citizen movements. Materialism refers to values centered around material possessions and is not a citizen movement.

Question 17

How do resellers answer criticism of the high costs of distribution?

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Question 18

Explain why most marketers avoid deceptive practices.

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Question 19

Why are critics concerned about companies acquiring competitors?

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Question 20

Which of the following is a traditional sellers' right?

Accepted Answer

The traditional sellers' right of introducing any product in any size and style is a common practice in the market. However, the other options (A, B, C, and D) are not considered legitimate or ethical practices in the business world. Monopolies are discouraged to ensure fair competition, acquiring competitors is also seen as unethical and could be in violation of anti-monopoly laws, promoting any product to any audience could result in deceptive marketing, and adding additional taxes could be seen as price gouging or unfair pricing practices.

Quiz 20: Sustainable Marketing: Social Responsibility and Ethics