Richard, a salesperson, works for Wellington Steelworks. After researching a qualified lead, Richard is preparing opening lines for meeting the customer for the first time. Which step of the selling process is he about to enter?

Question

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Richard is about to enter the approach step of the selling process, where he will make the initial contact with the customer and prepare opening lines to start the sales conversation. The preapproach step would have involved conducting research on the qualified lead before initiating contact. The presentation step would involve showcasing the product or service to the customer, while handling objections would involve addressing any concerns or hesitations the customer may have during the sales process. Follow-up would involve maintaining contact with the customer after the sale has been made.

Richard, a Salesperson, Works for Wellington Steelworks