Which of the following promotion categories is most likely to use the promotion tools of press releases, sponsorships, events, and Web pages?
A) sales promotion
B) direct marketing
C) advertising
D) public relations
E) horizontal diversification

Question

Quizplus · Accepted Answer

The promotion category that most likely uses the promotion tools of press releases, sponsorships, events, and web pages is public relations. These tools are commonly used in PR campaigns to generate positive publicity and build or maintain relationships with key stakeholders. Sales promotion typically focuses on short-term incentives to encourage immediate purchasing, while direct marketing is more personalized and interactive. Advertising often involves paid media placements, such as TV or print ads. Horizontal diversification is a business strategy that involves expanding into new markets or products that are unrelated to the company's current offerings.

Which of the Following Promotion Categories Is Most Likely to Use