A chewing gum manufacturer adds a jalapeño-flavored bubble gum to its product mix. This is an example of horizontal differentiation.

Question

Quizplus · Accepted Answer

Horizontal differentiation refers to the process of distinguishing a product based on attributes other than price, such as flavor, color, or design, which is exactly what the manufacturer is doing by adding a jalapeño-flavored bubble gum.

A Chewing Gum Manufacturer Adds a Jalapeño-Flavored Bubble Gum to Its