Which of the following does not support the retail layout objective of maximizing customer exposure to products?
A) locate high-draw items around the periphery of the store
B) use prominent locations for high-impulse and high-margin items
C) maximize exposure to expensive items
D) use end-aisle locations
E) convey the store's mission with the careful positioning of the lead-off department

Question

Quizplus · Accepted Answer

Maximizing exposure to expensive items may not necessarily lead to increased sales since not all customers may have the budget or desire to purchase those items. The other options listed all support the retail layout objective of maximizing customer exposure to products.

Which of the Following Does Not Support the Retail Layout