The ability of an organization to produce services that, by utilizing the consumer's five senses, have some uniqueness in their characteristics is
A) mass production
B) time-based competition
C) differentiation
D) flexible response
E) experience differentiation

Question

Quizplus · Accepted Answer

The ability to produce services that utilize the consumer's five senses and have unique characteristics is known as experience differentiation. This concept highlights the importance of creating memorable and distinct experiences for customers, which can differentiate an organization from its competitors. The other options, such as mass production, time-based competition, differentiation, and flexible response, do not specifically address the importance of five-sense experiences in service production.

The Ability of an Organization to Produce Services That, by Utilizing