Industries in which quadrant of the Yield Management Matrix are traditionally associated with revenue management? (In other words, in which quadrant are yield management techniques easiest to apply?
)
A) use tends to be predictable and price tends to be fixed
B) use tends to be predictable and price tends to be variable
C) use tends to be uncertain and price tends to be fixed
D) use tends to be uncertain and price tends to be variable
E) all of the above; there is no difference

Question

Quizplus · Accepted Answer

Yield management techniques are easiest to apply in industries where use tends to be predictable, but the price tends to be variable. This allows businesses to maximize revenue by adjusting prices based on demand. Industries such as airlines, hotels, and rental cars fall under this category.

Industries in Which Quadrant of the Yield Management Matrix Are