A company wants to practice effective positioning.To do so,the owners must ________ their marketing offering to give consumers more value than the services offered by competitors.
A)differentiate
B)promote
C)advertise
D)sell
E)represent

Question

Quizplus · Accepted Answer

Effective positioning involves differentiating a company's marketing offering from that of its competitors by providing more value to consumers. This helps the company stand out in the market and attract more customers. Promoting, advertising, selling, and representing the offering are all part of the marketing process, but they do not necessarily lead to effective positioning without first differentiating the offering.

A Company Wants to Practice Effective Positioning