An entrepreneur has researched new markets and has decided which segments to enter.Next she should decide what ________ her company should occupy in those segments.
A)position
B)place
C)rank
D)rating
E)percentage of space

Question

Quizplus · Accepted Answer

Positioning refers to the image or perception that a company creates in the minds of consumers in relation to its competitors. It is important for an entrepreneur to determine the position that their company should occupy within the chosen market segments to differentiate themselves from their competitors and appeal to their target consumers. Therefore, option A is the most appropriate choice.

An Entrepreneur Has Researched New Markets and Has Decided Which