In the 'chaos scenario' predicted by some advertising industry experts,the old mass-media communications model will be abandoned in favour of ________.
A)public relations
B)direct marketing
C)push and pull strategies
D)new technologies
E)buzz marketing

Question

Quizplus · Accepted Answer

The question mentions a 'chaos scenario' predicted by advertising industry experts, where the old mass-media communications model will be abandoned. This suggests that new technologies might be adopted instead, as they are often used as alternatives to traditional mass media. Therefore, Option D - new technologies - is the best choice.

In the 'Chaos Scenario' Predicted by Some Advertising Industry Experts,the