To produce better communications consistency, a unified company image, and greater sales impact, some companies employ a(n)________.
A)advertising agency
B)marketing communications director
C)public relations specialist
D)personal sales force
E)media buyer

Question

Quizplus · Accepted Answer

A marketing communications director is responsible for creating a consistent message and image for the company across all communication channels, ensuring that the company's sales and marketing efforts are aligned. They oversee advertising, public relations, and other communication functions to ensure a cohesive brand message. This position can help ensure that all communication efforts are consistent and aligned with the company's brand image and values.

To Produce Better Communications Consistency, a Unified Company Image, and Greater