Successful advertising messages are more likely to ________.
A)have a significant budget
B)be placed during prime time
C)use heavy frequency
D)interrupt or disrupt the audience
E)gain attention and interest

Question

Quizplus · Accepted Answer

Successful advertising messages must gain attention and interest of the audience. While significant budget, prime time placement, and heavy frequency may increase exposure, they do not guarantee success if the message does not capture the audience's attention and interest. Interrupting or disrupting the audience may even have a negative impact on the effectiveness of the message.

Successful Advertising Messages Are More Likely to ________