A producer sells its products to K-Mart,who then onsells them to the consumers.This is an example of a(n)________.
A)direct marketing channel
B)producer channel
C)indirect marketing channel
D)retailer channel
E)corporate vertical marketing system

Question

Quizplus · Accepted Answer

This is an example of an indirect marketing channel because there is an intermediary (K-Mart) between the producer and the consumers.

A Producer Sells Its Products to K-Mart,who Then Onsells Them