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ABC Life Insurance Company Uses an Interesting Marketing System

Question 34

Multiple Choice

ABC Life Insurance Company uses an interesting marketing system.The company locates life insurance agents who are already successful and signs the agents to sell ABC life insurance products.ABC does not ask their agents to recruit new agents.The type of marketing system that ABC Life Insurance Company uses is called the


A) general agency system.
B) independent agency system.
C) direct response system.
D) nonbuilding agency system.

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