In formulating the media selection linear programming model, we are unable to take into account the effectiveness of a particular presentation (e.g., the fact that only 5 percent of the people exposed to a radio ad will respond as desired).

Question

Quizplus · Accepted Answer

Linear programming models for media selection can incorporate variables and constraints that estimate the effectiveness of different media presentations, including response rates, by adjusting the coefficients in the objective function or constraints to reflect expected outcomes.

In Formulating the Media Selection Linear Programming Model, We Are