Using linear programming to maximize audience exposure in an advertising campaign is an example of the type of linear programming application known as
A)media selection.
B)marketing research.
C)portfolio assessment.
D)media budgeting.

Question

Quizplus · Accepted Answer

Linear programming can be used as a tool to help determine the most effective combination of media channels to use in an advertising campaign in order to maximize audience exposure. This is known as media selection, which is one of the main applications of linear programming in the field of advertising and marketing.

Using Linear Programming to Maximize Audience Exposure in an Advertising