The factors that are often most difficult to control in changing attitudes involve the ________.

Question

Quizplus · Accepted Answer

Characteristics of the audience, such as their beliefs, values, and prior experiences, can greatly influence whether or not they are receptive to changing their attitudes. These factors can be difficult to control as they are often deeply ingrained in a person's psyche. While the situation and clarity of the message can also impact attitude change, they are typically easier to adjust than a person's individual characteristics. Personal attributes of the message, such as its source or tone, can also be tailored for maximum impact.

The Factors That Are Often Most Difficult to Control in Changing