People who solicit by telephone hoping to make a sale often start out by making a simple request or question to which you are likely to agree. This is an example of the ________ effect.

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The foot-in-the-door effect is a persuasion technique where the person making the request starts with a small request or question to which the other person is likely to agree. Once they have agreed, the requester follows up with a larger request. This technique is often used in sales calls where the goal is to make a sale.

People Who Solicit by Telephone Hoping to Make a Sale