Bryant loves rich desserts, but he knows that eating high-fat, calorie-laden desserts is bad for his heart. However, he was unable to control his desire for these tasty treats until he read an article in a magazine. The article suggested that every time a person looked at a tempting, but forbidden food, he or she should form a mental image of something disgusting. Bryant has been doing this for the past month and he finds desserts no longer have pleasant associations for him. In this case, Bryant used

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Bryant used aversion therapy by associating the pleasurable taste of rich desserts with something disgusting in his mind. This type of therapy aims to create a negative association with a particular behavior or stimulus, in this case, eating high-fat desserts. By doing so, Bryant was able to reduce his desire for these types of foods. Systematic desensitization involves gradually exposing someone to a fear-inducing stimulus while they remain calm, whereas observational learning involves learning by observing others' behaviors, and negative reinforcement involves removing an unpleasant stimulus to increase the likelihood of a behavior being repeated. None of these methods seem to apply to Bryant's situation.

Bryant Loves Rich Desserts, but He Knows That Eating High-Fat