Using linear programming to maximize audience exposure in an advertising campaign is an example of the type of linear programming application known as
A)media selection.
B)marketing research.
C)portfolio assessment.
D)media budgeting.
E)All of the above

Question

Quizplus · Accepted Answer

This is an example of media selection, which involves using linear programming to determine the best combination of advertising outlets to reach the highest number of potential customers within the constraints of a budget. Marketing research, portfolio assessment, and media budgeting can also involve linear programming, but they are not as directly related to maximizing audience exposure.

Using Linear Programming to Maximize Audience Exposure in an Advertising