Which of the following is considered a decision variable in the media selection problem of maximizing audience exposure?
A)the amount spent on each ad type
B)what types of ads to offer
C)the number of ads of each type
D)the overall advertising budget
E)None of the above

Question

Quizplus · Accepted Answer

The decision variable in the media selection problem of maximizing audience exposure is the number of ads of each type. The amount spent on each ad type and the overall advertising budget are constraints, and what types of ads to offer is a predetermined decision. Therefore, the only variable that is under the control of the decision-maker is the number of ads of each type.

Which of the Following Is Considered a Decision Variable in the Media