An advertisement for the Four Seasons Hotel featured Marlene Wei, a housekeeper at the Four Seasons Hotel in Chicago. Copy for the advertisement noted that "Marlene is the soul of concern. She cannot sleep well at night unless she is certain you will. Her mission is to enhance your personal comfort and, in turn your professional efficiency the following day". Which strategy for tangibilization is the Four Seasons Hotel using in this ad?

Question

Quizplus · Accepted Answer

The Four Seasons Hotel is using physical representation strategy by featuring Marlene Wei, a housekeeper at the hotel, and describing her actions and mission to enhance guests' comfort and professional efficiency. This helps to tangibilize the hotel's commitment to providing exceptional service.

An Advertisement for the Four Seasons Hotel Featured Marlene Wei