At Chessmen, an upscale men's clothing store, classical music plays softly in the background, while the store's fragrance-a blend of oak, leather and fine tobacco wafts from carefully placed heat-sensitive pellets. The music and fragrance at the Chessmen correspond to the _____ in the stimulus-organism-response model.

Question

Quizplus · Accepted Answer

The stimulus in the stimulus-organism-response model refers to any environmental factor that can affect an organism's behavior. In this case, the classical music and fragrance at Chessmen are the external stimuli that can influence a customer's response and behavior while shopping. Therefore, the correct answer is A) Stimulus.

At Chessmen, an Upscale Men's Clothing Store, Classical Music Plays